By Admin • July 31, 2026

Client
Jotun
Campaign
Master Painters Interior & Exterior Training – Phase 1 & 2
Format
Multi-city training and loyalty roadshow
Locations
59 cities across Saudi Arabia
Audience
7,042 painters registered
Target Group
Painters, dealers, distributors

Turning Painter Training into a Brand Activation

The Jotun Master Painters Program is a loyalty and training initiative designed to reward and upskill painters working with Jotun’s interior and exterior paints. Painters earn points on qualifying purchases and redeem them for rewards, while training improves their technical skills and product knowledge. The aim is to strengthen loyalty and make Jotun the preferred choice at the point of recommendation.

In 2025, Advisors 360 helped Jotun deliver Phase 2 of this program as a nationwide roadshow. The brief was clear: register painters on the Jotun Master Painters app, explain the benefits of the program, and showcase the latest paint solutions through structured training and live demos.

Painter Journey: From Invitation to Live Demo

Each event followed a simple, repeatable journey:

Invitations via dealers and distributors
Printed invitations were handed to local dealers and distributors in each city, who invited their painters to attend.
Branded venue setup with demo zones
Large halls were fully branded and fitted with live demo areas to show real applications of Jotun paints
QR-code registration and app onboarding
On arrival, painters registered via QR code and were guided to download and activate the Jotun Master Painters app.
Multi-language training
Painters were grouped by language (Arabic, Urdu, others) so interior and exterior paint presentations could be delivered clearly and effectively.
Live product demonstrations
Jotun experts demonstrated how each paint should be applied, turning theory into hands-on experience.
This structure made each city event a complete loop: awareness, registration, training, and loyalty activation.
Metric Phase 1 Phase 2 Total
Cities covered 27 32 59
Painters registered 3,519 3,523 7,042
Program format Training + app onboarding Training + app onboarding Nationwide roadshow
Outcome Strong initial adoption Expanded reach and depth Sustained loyalty and usage

Post-event app data showed that registered painters were actively using the loyalty program for purchases and rewards, reinforcing Jotun’s presence at the point of sale and recommendation.

Key Takeaways for Managing a Multi-City Roadshow

Operating at this scale created practical challenges:

Long-distance travel and tight schedules

Multiple events running on the same day in different regions

Need for consistent quality across all venues

Advisors 360 addressed these through:

Dedicated event teams assigned to specific city clusters

Four trucks moving event materials and branding across the country

Standardized layouts, training modules, and demo scripts to keep the painter experience consistent everywhere.

01

Nationwide Reach

59 cities across KSA, with local dealers and distributors actively involved.

02

Painter Engagement

7,042 painters registered and onboarded to the Jotun Master Painters app.

03

Structured Journey

QR registration, app download, multi-language training, and live demos in each city.

04

Robust Logistics

Multi-team operation with trucks and standardized event kits to support daily events.

05

Loyalty + Training Model

Technical education tied directly to a rewards program, driving repeat purchases and brand advocacy

Conclusion

The Jotun Master Painters roadshow shows how a well-designed training and loyalty program can become a powerful brand activation across Saudi Arabia Advisors 360 helped Jotun connect with painters where they work, give them practical skills, and turn app-based rewards into ongoing brand engagement.

Connect with Advisors 360 to design your next nationwide training or loyalty-driven brand activation in KSA.

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